The Challenge
A regional property management firm managing 47 multifamily properties across Chicago had recently deployed smart locker infrastructure through a national proptech vendor. Six months post-install, adoption hovered at 12%. Residents weren't registering. Packages were piling up. The vendor's support team provided a PDF guide. The operator needed adoption, not documentation.
Our Approach
- 01
Deployed on-site activation teams to all 47 properties across two consecutive weekends
- 02
Designed and printed property-specific collateral kits (door hangers, elevator wraps, leasing office displays)
- 03
Hosted 'Smart Move-In' events at each property with live locker demo stations
- 04
Created a resident text campaign with QR-code deep-links to registration flows
- 05
Trained leasing staff on resident objection handling and ongoing promotion
The Results
Resident Adoption
Achieved within 3 weeks of activation campaign launch
Properties Activated
Simultaneously deployed across Chicagoland metro area
Full Rollout
From kickoff to full portfolio activation completion
“We had spent months trying to get residents to use the lockers. NEXUS came in and solved it in three weeks. Their on-site teams understood how to talk to residents in a way no vendor guide could.”
Director of OperationsDirector of Operations, Regional Property Management Group